2021 Rockwell Automation Fair


November 10-11, 2021

Houston, Texas

This year’s Automation Fair will feature everything you love from engaging keynote presentations to interactive hands-on labs and technical sessions to industry-centric panel discussions, and our signature exciting show floor showcasing the latest innovations and solutions from Rockwell Automation and members of our PartnerNetwork™.

Your health and safety are our priority and we are working hard to create the safest in-person experience possible. What is certain is that whether you join us in person or virtually, you'll experience the value and power of our IT/OT expertise and have more opportunities than ever before to network with innovation experts, company executives, thought leaders and peers in your field.f you have not yet registered for an SMC account, please register your account through the website and we will do the rest to get you set up. 

Discover the Newest Innovations

The Automation Fair show floor features a new interactive and curated experience, an exhibit that brings one customer’s manufacturing story to life, and over 100 exhibits from Rockwell Automation and members of its PartnerNetwork™.
The show floor will bring the newest technologies alive through hands-on demos and activities, and subject matter experts will be available to discuss the details and how you can implement these solutions.


Rockwell Automation Exhibits

Partner Showcase

Interactive Training and Inspiration

The Automation Fair® event offers hands-on training sessions and thought-provoking presentations to help you conquer your industry challenges. These sessions are presented by experts from Rockwell Automation, our PartnerNetwork™ members, and forward-thinking professionals. Learn how they can improve your expertise and skillset.  

Session registration is required. 


Dive deep into industry specific challenges and participate in panel discussions with leading industry experts about how they conquered these issues. 

Choose to attend any of the following ten industry forums: 

  • Automotive and Tire
  • Chemical
  • Decarbonization and Emerging Energies
  • Food and Beverage
  • Life Sciences
  • Mining, Metals, and Cement
  • OEM
  • Oil and Gas
  • Power and Energy
  • Water Wastewater

Industry Forums

Product and Technology Sessions

Join us to hear from Rockwell Automation and our PartnerNetwork™ to learn how you can deliver and achieve results. These sessions will cover how the latest products, technologies, solutions and services can take your operations to meet the manufacturing environment today, tomorrow and the future.  

Over 100 Product and Technology sessions will be offered! 


Professional Development Hours are available for the Product and Technology sessions presented by Rockwell Automation. 

Hands-On Labs

Get hands-on experience with the latest technology and product enhancements. These interactive training labs cover the portfolio of products from Allen‑Bradley, FactoryTalk, and products offered by our PartnerNetwork members.

Join us for a world-class experience showcasing the power and value of our IT/OT expertise. 

Register Now!

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